These books shaped how I think about business, life, and success.
I hope they inspire you too.
"Average is a failing formula."
"He who has learned to disagree without being disagreeable has discovered the valuable secret of negotiation."
"Structure equals freedom."
"Customer success is not about saving accounts, it's about enabling outcomes."
"Consistency is the secret sauce to closing more loans and working fewer hours."
“Positive energy is like muscle. The more you use it, the stronger it gets. The stronger it gets, the more powerful you become.”
"Sustainability in the mortgage industry is about having a consistent, reliable stream of business and subsequent income regardless of what is happening around you."
“You’re not the person you were. You’re the person you’ve become — and that deserves to be measured.”
“If your business depends on you, you don’t own a business—you have a job.”
"The most important sale you will ever make is to yourself."
“Effective negotiating begins and ends with emotional discipline.”
"You cannot be anything you want to be—but you can be a lot more of who you already are."
“If the customer is successful in adopting and receiving outcomes from your product or service, the renewal becomes a non‑event.”
“Who you are as a person when no one is looking is more important than the most public thing you will ever do in leadership.”
“What we present first changes the way people experience what we present next.”
“The number one reason for failure in sales is the failure to prospect.”
“The ideal team player is humble, hungry, and smart.”
"True presentation power isn’t in bullet points—it’s in clarity, strategy, and the story behind your slides."
Sales done right isn't about persuading or convincing — it's about giving more, genuinely listening, and building trust through service.
“Integrity builds trust. Integrity allows for long‑term success.”
“Good hard simple words with good hard clear meanings are good... when strung together.”
“You do not rise to the level of your goals. You fall to the level of your systems.”
“In every sales conversation, the person who exerts the greatest amount of emotional control has the highest probability of getting the outcome they desire.”
"Where there is no law, but every man does what is right in his own eyes, there is the least of real liberty."
Jones shows that small, well-chosen phrases can shift the psychology of a conversation, making it easier to lead someone toward saying yes.
People don’t buy products—they buy results.
Great communication isn’t about saying more—it’s about recognizing the type of conversation you’re in and matching it.
The Dip is the difference between temporary hardship that leads to success and endless struggle that goes nowhere. The skill is knowing which one you’re facing.
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